Being the data junkie that I am, I thought it would be interesting to classify the current SLA Blog subscribers are. It has been a little over three months since we provided readers with an opportunity to get a daily email sent to their mailbox with the new blog posts. Sadly, as I went through the list of subscribers, I saw that I have not been able to convince any of my family members (I have five siblings and 14 nieces and nephews) to subscribe at this point.
The three primary subscriber types are: lenders/guarantors (54.1% of subscribers), schools (17.4% of subscribers) and personal email addresses (12.8% of total). These numbers only represent subscribers; we also get quite a bit of daily traffic to the blog from other sources too (we seem to land quite high on various search terms relating to student loans). While it is encouraging to see that lenders/guarantors rely on our blog as a key source for industry information, I hope over the next few months to increase awareness among financial aid administrators too. If you are a subscriber to our blog and find it valuable please tell your friends. Feel free to suggest topics for research or items you would like to see us address in the blog too. We want to make sure that we are satisfying your need for informative, analytical and cutting-edge research about the industry. Thanks!
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