This article caught my attention over the weekend as it seems like an innovative approach to teaching financial literacy. The company, Doorways to Dreams Fund, launched their financial literacy video game, Celebrity Calamity (www.celebritycalamity.com) to address rising debt levels in the U.S.
Here are highlights of their recent press release:
- Celebrity Calamity was developed with and for low- to moderate- income
women ages 18 to 32, and has been tested with D2D partners in Austin, TX
, Tulsa, OK , and Providence, RI . These preliminary tests revealed increases of 15 to 30 percent in financial skills self-confidence along with consistently high ratings for game fun.
- "Now is the time for financial entertainment," commented Tufano. "I look forward to the development and release of more games and digital media designed to help Americans recover from problems resulting from the damaging debt culture of the last decade."